Asia's leading source of advertising, marketing & media news.
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Partner Insights
Bridgestone Rivals: Race to the top – a new way to drive customer-centric engagement
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Partner Insights
Beyond digital: SingPost’s Admail powers measurable, precision marketing to 1.6 million Singapore addresses
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News
Luckin Coffee and Duolingo serve up pandan power in SG collab
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News
Agoda whispers cheap flights in massages and toilets in AI-driven brand campaign
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Agencies
Havas Media Network doubles down on SEA commerce with Toni Ruotanen at the helm
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Sting Energy hijacks Formula 1 hype with sound-first fan chase
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Study: 80% of APAC consumers expect brands to transform lives, not just sell products
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Nufresh flips Singapore’s ‘chope’ habit to spark hygiene talk
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YouTube tightens monetisation rules to clamp down on repetitive content
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essence levels up its glam game with new Roblox experience
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SPH Media taps TSL Media Group’s X10 to boost influencer-led performance marketing
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Xiaohongshu refreshes brand identity with new campaign
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McDonald’s, JUMBO Seafood spice up National Day with chilli crab collab
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National Council of Social Service concludes creative pitch
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Beyond digital: SingPost’s Admail powers measurable, precision marketing to 1.6 million Singapore addresses
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A new era on the green: How My Golf Kaki is rewriting Singapore’s golfing script
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Shopee Brands Summit 2025: Powering success through innovation, content, and collaboration
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‘Accelerate’ your event marketing strategies
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Gen Z perspectives: Emily Poon exits Ogilvy and the hype around HYROX
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Gen Z perspectives: GOODSTUPH's pride keychains, HPB's anti-vape ad & luxury pop-ups
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Gen Z perspectives: Jetstar Asia's closure & a special message from Hashtag Awards 2025
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Gen Z perspectives: WPP CEO exits & UNIQLO's keychain kerfuffle
